On November 21, 2005, AT&T received a major redesign to coincide with its merger with SBC. In advertisements of that time, the SBC logo and the previous logo came together to form this new logo, and thus, until February 2009, it was branded as "The New AT&T".
AT&T was founded as Bell Telephone Company by Alexander Graham Bell, Thomas Watson and Gardiner Greene Hubbard after Bell's patenting of the telephone in 1875. [20] By 1881, Bell Telephone Company had become the American Bell Telephone Company. [21] One of its subsidiaries was the American Telephone and Telegraph Company (AT&T), established in 1885. [22] On December 30, 1899, AT&T acquired the ...
AT&T’s original logo featured a bell inside a double-circle frame with the text “Bell Telephone Company” and “Long Distance Telephone.” This emblem symbolized the company’s connection to the Bell System and emphasized the telephone industry’s expansion.
From its roots as a telephone pioneer to a global communications powerhouse, AT&T’slogo has shifted with the times, reflecting bold moves in technology and design. In this article, we’ll take a friendly stroll through those changes, uncovering the meaning and design secrets behind each version.
The first Bell logo is adopted by AT&T. Angus S. Hibbard, the company’s general superintendent, conceived the design. In a corporate reorganization, AT&T acquires the assets of its parent, American Bell Telephone, and becomes the new owner of the local Bell operating companies nationwide.
Depending on the system's display, the logo may be only shown with the "AT&T" text, or "AT&T Wireless" in two lines. There are monochrome and color versions of the logo.
As a tribute to its founder’s name, AT&T chose a bell as its first visual symbol. Designed in 1889, the company’s first logo displayed a bell in a triple square frame. One year later, in 1900, the logo was reshaped into an emblem.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain.