Dell XPS brand is now dead, long live Pro & Pro Max

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
CES 2025: How to buy Dell Pro laptops
Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell unveils new AI PC portfolio with Dell Pro, Pro Max offerings
Dell (DELL) revealed a new AI PC portfolio built for personal and professional computing. “From sleek laptops to powerful workstations and
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

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Alienware Area-51 Lands at CES 2025
Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and ...
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
CES 2025 live updates: Here's what we know, from Nvidia to John Deere announcements
The biggest annual tech conference is happening now. Here's what we're seeing from Nvidia, John Deere, and more.
CES 2025 Live Blog: News, Photos, and Videos From Tech's Big Show
Get live reports and photos of all the products, trends, and quirky gadgets we're seeing this week at CES in Las Vegas.
Dell’s vision for modern displays blends technology and well-being
From enhancing visual experiences to prioritizing wellness, Dell display innovations focus on creating technologies that elevate modern lifestyles.
Alienware revives its Area-51 lineup and debuts positive pressure desktop at CES 2025
A recipient of the CES 2025 Innovation Award, comes the Alienware 27 4K QD-OLED monitor. Composed of organic light-emitting ...
CES 2025 Day 0: Nvidia RTX 50 Series GPUs, Arrow Lake goes mobile, Ryzen 9 9950X3D, Dell retires XPS branding
CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...
Dell’s new monitor tracks your head to beam audio to your ears
Dell’s new monitor can beam audio directly toward your ears. The Dell 32 Plus 4K QD-OLED uses a camera beneath its display ...