Finally, Apple will launch a new, pro-oriented camera app for photos and videos, which would be on the level of camera apps such as Halide, Kino, and Filmic Pro. This app could either come as a new, standalone app, or an upgrade to the existing Final Cut Camera app.

There have been reported sightings of what appears to be the Apple iPhone 17 Pro in San Francisco, where a commercial is said to be in production.