President Donald Trump recently signed an executive order on NIL, which could mark a pivotal shift in college sports, and it might be an unexpected win for schools like Gonzaga that don't participate in football.

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There appears to be a difference in NIL strategies between these two college football giants as a major recruiting rivalry surges.

The landscape of college football has changed drastically over the past two years. With an overflowing amount of name, image and likeness payments floating around, some coaches are struggling to maint

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

The Walny Legal Group moved quickly to finalize Wisconsin's first high school name, image, and likeness (NIL) deal just one day after the policy went into effect in late May.

Florida’s DJ Lagway stars in a national T-Mobile campaign with NFL legends Patrick Mahomes and Rob Gronkowski. Watch the powerful ad and learn what it means for NIL.

As Iowa women's basketball five-star wing recruit McKenna Woliczko inches closer to a commitment decision this fall, the coveted prospect announced on Friday that she has signed a contract with a high-profile sports and entertainment agency for NIL representation.