A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

4DX is a product of the current blockbuster era, a service that turns movies into theme park rides. Expanding across more than 60 countries, 4DX theaters offer chairs that sway and vibrate along with ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

Aaaaah! Cinema exhibitors are introducing one of those tricksy alterations to the viewing experience that indicates they’re panicked about some other medium. This time the gimmick is a South Korean ...

Grand Rapids, Mich. — Attendees at the American Mold Builders Association conference learned about how custom injection molder Greenleaf Industries Inc. uses the 4DX process to approach goals and make ...