The '70s was a fun, often over-the-top decade, with plenty of experimentation in color, pattern, and shape. Beauty-wise, the decade was rich with pastels, pretty lip colors (sometimes with a shiny ...

It was Armani Beauty's Lip Power Lipstick in the shade 104, which is described as a "medium beige mauve." Mikey Madison's "'70s Italian" Makeup Look Just Became My Roman Empire—8 Products to Re ...