Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

As April Fools’ Day is just around the corner, when better to look at the psychology of jokes? Over the years, April Fools’ Day has become larger than life, especially with social media spreading ...

Argentinian presidential hopeful Javier Milei brandishes a chainsaw during a campaign rally in La Plata, Argentina, September 2023; Milei went on to win the presidency. AP / Alamy Humour has become ...

Humour plays a vital role in helping older adults cope with the challenges of ageing and staying socially connected, according to new research. The research team at Aberystwyth University drew on ...

A humorous remark at just the right time can go a long way. Benevolent humor helps medical assistants (MAs) cope positively with their stressful working day, according to a new study. A humorous ...

They are the groanworthy one-liners and corny puns that make your toes curl, with ‘Dad jokes’ becoming a byword for the most cringe-making of them all. But if you are worried about following in your ...

Humour and laughter enhance our mood, reduce stress, and can also strengthen social relationships. Therefore, they have a positive impact on our mental health, psychological and social well-being.

A simple cup of tea has turned into a viral online moment after former Makueni Governor Kivutha Kibwana shared a photo of himself sipping from a saucer in a hurry.“Rushing to catch a meeting, the tea ...

Humour has been an integral part of literature and has played an important role in reflecting and commenting on society. It ...