How To Protect Agency Clients’ Brand Reputations In Ad Placements
In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...
The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
StockStory.org on MSN1d
Spotting Winners: Omnicom Group (NYSE:OMC) And Advertising & Marketing Services Stocks In Q4
The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...
Programmatic ad power shifts as agencies and supply-side platforms work together
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...
AdExchanger4d
Streamers Tee Up New Ad Opportunities For Live Sports
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
Ad Age A-List executives give advice on building successful agencies
Clockwise from l.: Kern Schireson, chairman-CEO, Known; Peyton Sutton, (far left in photo) president, Terri & Sandy; Rapper ...
Campaign Brief1d
Andy Taylor joins independent agency Sunny Advertising in the role of account director
Following an impressive thirty year career working at leading Holding Co advertising agencies, media owners, and clients ...
The Financial Times8d
Ad agency AMV BBDO faces claim over Mars ‘greenwashing’
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A leading advertising agency is facing employment tribunal claims that it harassed a senior staff member after ...