Alison.ai is pushing creative validation upstream, using computer vision and predictive scoring to help brands assess video ads earlier and improve performance before campaigns launch.

Amazon launches AI-powered Creative Agent in Canada, enabling advertisers to create professional-quality ads at no additional cost.

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a bellwether for the future of advertising.

Flashpoint's Henry de Koninck weighs in on how he's thinking about the creative process in the age of artificial intelligence.

How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a question Jay Richman, Amazon’s VP of product and technology, is often asked ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.