Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors are on AdWords. So they feel an urgency to dive in and get ...

Many small businesses rely heavily -- or even solely -- on Google AdWords to drive traffic and attract customers. That's because AdWords is a powerful online advertising tool that is very easy to use.

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

If you’re struggling to get better ROI from AdWords, you’re probably making one of these huge mistakes - New research based on a study of 500 small businesses PPC accounts. It’s not uncommon to hear ...

We love unusual job search stories -- whether it's someone who creates an interactive online resume or floats a hot air balloon in front of the company they want to work for. We recently ran across a ...