The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse ...

Pay-per-click advertising can be one of the fastest ways to generate traffic and leads, but it can also become expensive fast if not managed well. Many advertisers find themselves paying more per ...

Struggling to make the most of your AdWords campaign? You’re not alone. Every day, I talk to small-business owners who know they need to do more with digital marketing but aren’t sure what’s right for ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. With the increase in automation offered by Google ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

New report outlines how SaaS companies can overcome long sales cycles, low conversion rates, and inefficient ad spend ...