Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, ...

Spinnova founder Janne Poranen returns as CEO, replacing Tuomas Oijala, amid financial challenges and strategic shifts ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Details of the 2025/26 adidas Liverpool kits, both home and away, will be unveiled through official club and adidas channels.

Bjorn Gulden, Adidas CEO, said: “We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Former Adidas and Henkel CEO Kasper Rørsted joins the Circus SE Board of Advisors to support the global scale-up of the CA-1 robot, the world’s first Embodied AI robot for the food service industry.

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Liverpool Football Club is set to partner with Adidas as its uniform supplier starting next season, marking the first ...