Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

*Macy’s reportedly balked at the first edit of Sean “Diddy” Combs’ new ad for his fragrance, 3AM. According to Page Six, execs thought several explicit scenes with his girlfriend Cassie were too ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

LONDON (Reuters Life!) - Britain's advertising watchdog banned an Yves St Laurent perfume advert on Wednesday, which showed a woman appearing to simulate injecting drugs. A total of 13 viewers ...