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P&G to revise Crest kids’ toothpaste packaging after Texas probe

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

P&G alters Crest toothpaste packaging amid fluoride fight

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas AG: Crest toothpaste ads to be more accurate

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

Crest will adjust fluoride labeling for children's toothpaste under deal with Texas AG

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...
Morningstar

National Advertising Division Finds Claims for Crest’s Deep Stain Remover Toothpaste Supported; Recommends One Claim Be Discontinued or Modified

New York, NY, Aug. 19, 2025 (GLOBE NEWSWIRE) -- In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P ...