Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Ever Competitive, Coca-Cola and Pepsi-Cola Signage and Ephemera Topped the List of Fizzy Favorites at Morphy's $2.4M Soda Pop & Advertising Auction Provided by PR Newswire Sep 5, 2025, 12:15:00 PM ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

As temperatures soar and the summer sun shows no mercy, nothing hits the spot quite like an ice-cold sip of one’s favourite fizzy drink. And as consumers reach for refreshment, the cola giants are ...

Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...