On a recent bus commute into New York City, I met a woman from my neighborhood who runs a small side hustle restoring American Girl dolls. She described repairing frayed hair, sourcing garments, and ...

The American Girl doll meme is taking the internet by storm, and it is absolutely unhinged. “An American Girl doll who is responsible for blocking the Suez Canal.” “An American Girl doll who is an MLM ...

Growing up, it felt like you were either the kid with all the American Girl dolls, or you knew the kid with all the American Girl dolls. And they always seemed to be set up in one single (some might ...

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...