Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions and tasks that help you ...

Ninja Metrics refined its ability to predict who would spend money in free-to-play games. And now it is turning that technology loose on a much bigger challenge: boosting the revenues of retailer and ...

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Goals in an analytic solution are meant to count specific activity that occurs in a session (a site visit or app usage). Enhanced Ecommerce measures metrics for multiple activities in a visit. No ...

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more ...

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Data analytics is the process of extracting and processing metrics. It is particularly beneficial in the realm of online consumer behavior. This is essential for today’s ecommerce. Data analytics ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

Let's face it, the eCommerce industry is a hard place to survive in. Problem #1 You are competing with over a million other eCommerce stores.Looking at the eCommerce metrics of how much revenue they ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...