The company said it will expand use of its Intelligent Tracking Prevention (ITP) technology to stop the use of first-party cookies that stalk users around the web. Apple is talking tough on ...

After practically disdaining the phrase "artificial intelligence," Apple first compromised with "Apple Intelligence," but now it's overusing the term and applying it even to devices that won't run the ...

Internet ad firms are losing out on "hundreds of millions of dollars" following the implementation of anti-tracking features introduced to Safari with iOS 11 and macOS High Sierra, reports The ...

iOS 18.1 is now available in the US, introducing the power of Apple Intelligence. This video covers the following features: - Requirements for iOS 18.1 - Writing tools - Summaries - Image cleanup - Ph ...

The software genii at the fruity cargo cult Apple have had to updated its Intelligent Tracking Protection (ITP) system in its WebKit browser engine because it could be tracked. Google security ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic ...

Apple’s Intelligent Tracking Prevention (ITP) was introduced back in 2017 as a way to combat what the company described as overly-intrusive user tracking when browsing the web. Ad tracking technology ...

Apple's enhanced privacy tools in Safari to prevent tracking can be used to continue tracking users, Google researchers intend to reveal in a paper, with a total of five different attack vectors ...

Apple has appointed Amar Subramanya as its new Vice President of AI, succeeding John Giannandrea. Subramanya, formerly of ...