“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple ...

Apple is stepping up its efforts to reject any iOS application that accesses a device’s UDID, a 40-character code that uniquely identifies each device the company sells. The UDID codes are important ...

MoPub, a mobile ad server, has conducted a study in which it found that apps that have been rejected due to Apple's new UDID restrictions have cost developers 24 percent in revenue. Joe Aimonetti ...

Hacktivist collective AntiSec kicked off the week by publishing one million anonymized Apple UDIDs (Unique Device Identifiers) including device types and associated usernames, saying it was part of a ...

Brands and agencies will have to design a workaround when it comes to building a profile on consumers using Apple mobile devices. In a recent update to Apple's iOS 5 documentation, the company notes a ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide ...

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. MoPub, a mobile ad company, claims that Apple's policy of rejecting ads which utilize unique device ...

12 million Apple UDIDs (unique device identifiers) may be in the wild, or at least that’s the claim from the hacker group Antisec, which has released a sampling of that data, allegedly retrieved from ...

AllThingsD reports that Apple has issued a statement responding to this week's leak of one million unique device identifiers (UDIDs) for iOS devices, noting that it did not provide the FBI with the ...

Last week Apple started rejecting apps that access the Unique Device Identifier (UDID). Developers knew this was coming, but no date had been set for the official rollout. If you've found yourself ...

As noted by TechCrunch, Apple has alerted developers in recent documentation that it is in the process of deprecating access to the uniqueidentifier alphanumeric string that is unique to each iOS ...

As we reported this weekend, Apple has started ramping up its efforts to deprecate the UDID – the unique identifier that ties a user to a specific device, like an iPhone or iPad. The company ...