Mobile augmented reality isn't really new. Even before Oculus, Vive, and HoloLens, there were already traces of the use of AR on our phones, from the AR-powered Layar map app to the not so AR Pokemon ...

A few months ago at WWDC, Apple unveiled ARKit, the company's first-ever attempt at an augmented reality platform. With it, developers could weave AR apps with relative ease, especially since any iOS ...

Augmented reality is about to have its “big moment”, but it won’t be Google Glass or any other headset that propels it into the mainstream – it will be platforms. The end game is most definitely ...

The augmented reality wars have begun. Google unveiled its challenger to Apple's ARKit on Tuesday. It's called ARCore, an AR platform built to work with the massive number of Android devices already ...

Epic Game’s Unreal Engine is making it easier to create for augmented reality in the newest 4.18 update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and ...

Google doesn’t want to leave the next wave of augmented reality (AR) to Apple and Facebook, which is why the company released a preview of its own mobile-based AR platform to developers Tuesday. The ...

In the 10 years since the modern smartphone era began, the same question has been on everyone's mind: "What's next?" The smartphone hasn't even reached maturity, but everyone seems obsessed with ...

Google has taken the wraps off its answer to Apple’s ARKit–a new augmented reality development platform called “ARCore.” In a blog post, the company said it’s releasing a “preview” software ...

Google’s Augmented Reality division is today taking a significant step forward as it unveils an entirely new developer platform – ARCore. Similar to Apple’s recently announced ARKit framework, ...

In a couple of weeks, Apple will release ARKit with iOS 11 and, overnight, hundreds of millions of Apple devices will become augmented reality-capable machines, giving developers a sort of new mobile ...