Asda has finally launched its new “Just Essentials” budget range as shoppers continue to struggle against the cost of living crisis. The new range replaces its Smart Price collection and consists of ...

Asda hit the headlines earlier this year with the launch of their new Just Essentials range, aimed to help customers keep the costs of their weekly food shop down amid the ongoing cost-of-living ...

Asda has become embroiled in a legal tussle after upmarket grocer Waitrose called in the lawyers to protest its use of ‘Essentials’ in the branding of a new discount brand. The supermarket standoff ...

Supermarket rivals Waitrose and Asda have become embroiled in a dispute over the name of their discount ranges. Waitrose has sent a legal letter to Asda after the supermarket giant unveiled its new ...

Asda opened its first new format ‘Essentials’ outlet in Northampton today (31 March). The discount-style store will be stocked primarily with Asda’s own-brand products, with over 95% of the food and ...

Every time Grace publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

A FINAL warning for Christmas turkey orders at major UK supermarkets has been issued – these are the deadlines shoppers need ...

Midweek meals can often feel like a scramble when time is tight and energy is low. Finding simple, reliable ingredients that help you put dinner on the table quickly makes a big difference to your ...