Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Tom Emrich is an immersive media industry veteran who previously programmed ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

The advancements in artificial intelligence have allowed augmented reality to become much more accessible to everyday consumers. From Apple’s Vision Pro to Meta’s Quest, technology that was once ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred A new program is mixing augmented reality and ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...