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ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

Steven McGinnes, managing director of Holmes & Marchant in Asia, said, “Axe has a unique relationship with its customers. Working with Unilever’s great brand team, we know our new designs will help ...

AXE SCENTS IT UP: Unilever’s Axe brand is entering the fragrance game in the fall with a male scent called Axe Lab, to retail for $29.95. NEUTROGENA HEADS EAST: Neutrogena has moved closer to parent ...

The success of the Axe re-launch event in both Nigeria and Ghana is even more impressive when considered in the context of the brand's global journey. Axe, known as Lynx in some markets, has a rich ...