In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, but one of the best strategies to generate leads and win new business ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Charles Gorra Are you ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

P2P transfer apps aren't just for splitting the rent — they can also be portals to a wider array of financial services, as Canada’s national Interac debit network plans to prove. In the next year, ...

Dublin, Dec. 12, 2022 (GLOBE NEWSWIRE) -- The "Shared Mobility Global Market Report 2022: Ukraine-Russia War Impact" report has been added to ResearchAndMarkets.com's offering. The global shared ...

While consumer-facing use cases continue to grow steadily, B2B payments is the sphere where stablecoins are clearly gaining traction. In recent days, it’s been made clear that the stablecoin category ...

Faster digital payments are garnering greater interest from US financial institutions, businesses, and consumers. Over the past decade, several offerings in particular have risen to the forefront in ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...