BMW and Audi sometimes play a game of cat and mouse in the rarefied air of their markets, with one trying to beat the other and capture more market share. Occasionally, they may engage in wonderfully ...

We've seen some interesting ideas for improving automotive safety, such as Ford's talking cars and touchscreen steering wheels. Most of that improvement has been focused on increasing driver reflexes ...

BMW was once known for producing desirable cars wrapped in handsomely understated sheet metal, but that's changed in recent years, and the new facelifted 2025 4 Series and M4 are no different. The ...

Twinned with the 3 Series, the 4er has been refreshed – both visually and technically – for model year 2025. To be launched worldwide in March 2024, the Life Cycle Impulse comes exclusively as a mild ...

BMW has started making a car with optional laser headlights, which are brighter and more energy-efficient than even LED lights. Laser technology... In our Weekly Innovation series, we pick an ...

FRANKFURT, Feb 4 (Reuters) - Germany's Osram is equipping BMW 7 series limousines with laser headlight modules, marking a move to the mass market for the technology. Osram pioneered the use of laser ...