These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Amazon has come up with more ways to stuff advertising into the Fire TV interface. The Fire TV’s top feature carousel, which until now has only promoted streaming video content, will soon show ads for ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

For many businesses, big and small, the nostalgic approach and simplicity remain a strong tool in today’s overkill tech ad world. Aerial advertising accounts for 7% of the global ad market, with ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Global law firm Hogan Lovells advised drone advertising and data analytics company Sustainable Skylines in securing the first-ever approval from the Federal Aviation Administration (FAA), which, when ...