Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

For decades, Mattel has released dozens of Barbie styles, each with unique looks that have evolved over the years since the ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James checked off another box in his illustrious career, as he is now a Ken doll. Mattel announced that James was the ...

The influencer, 24, noted that her NFL star beau would be spending less time in Miami now that he's been traded to the ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

For instance, the Stefanie Canturi Barbie set a record in 2010 as the most expensive ... This legacy of high-value collectibles adds prestige to James’ Ken Doll debut. LeBron James’ inclusion ...