NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

At the center of this shift is a simple idea with far‑reaching consequences: if a feature can be used to target ads, Meta is now prepared to use it. That means questions about health, money, ...