Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

NEW YORK, April 14, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

ignitAd has begun to roll out an ad yield optimizer that provides bid optimization management forecasting demand patterns using predictive analysis algorithms. The technology estimates the ...

Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that ...

Stem (NYSE: STEM), a global leader in AI-driven clean energy solutions and services, today announced its new Athena® PowerBidder™ Pro application to help energy professionals actively manage ...

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for ...

This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to ...