Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...

The mechanism that links a common ingredient in toothpaste to inflammatory bowel disease has been revealed, raising questions about the wisdom of its use in several health products. Clean teeth are an ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Fluoride in toothpaste has been shown to strengthen tooth enamel, making our chompers more resistant to acids from plaque and bacteria that cause tooth decay. Researchers from King’s College London ...

Italian household and personal care company Guaber is writing to consumers in an effort to address scepticism over the health benefits of its BioRepair toothpaste. The toothpaste, which was launched ...

Charcoal toothpaste can remove some surface stains on your teeth, but it doesn’t whiten teeth better than regular toothpaste. Its long-term effects are unclear. Charcoal is one of the biggest trends ...

The chemicals in your toothpaste can accumulate on your toothbrush — and even after you change to a different brand, the original chemicals can stick around, a new study found. Researchers examined ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Katie Okamoto Katie Okamoto ...

We all know that brushing our teeth is important. However, it's easy to make mistakes during one's dental hygiene routine. In fact, people often believe they are doing much better job at cleaning ...

The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...