American Eagle is leaning into the appeal of its young ambassadors with a back-to-school campaign that uses their digital likeness to show off new clothes on Bitmoji. In deploying the Dress Yourself ...

Levi's released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to sister publication Mobile Marketer. Users ...

Snapchat of Venice has confirmed that it has acquired Bitmoji app maker Bitstrips of Toronto. The deal was a mix of cash and stock valued “in the ballpark” of $100 million, reported Fortune when the ...