The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.
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Heirs of BIC pen empire embattled in $30M ink-stained ordeal to fend off alleged legal threat from their momare begging a Manhattan judge to stop Veronique Bich, who married and divorced Marcel’s son Bruno, according to legal papers. Bruno Bich died in 2021. “Having settled prior litigation with Ms ...
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