There's no mistaking the Cheerios Challenge as anything other than the dadliest thing to ever hit the internet. (Instagram screenshot via ladbabyofficial) Leave it to dads to come up with something ...

Music lovers everywhere are mourning the untimely passing of Prince, who was found dead in his Minnesota home yesterday at the age of 57. And as per usual, the Wall Street Journal points out, brands ...

Move over, Ice Bucket Challenge. There's another new challenge that's sweeping the internet. When Life of Dad founder Patrick Quinn decided to see how many Cheerios he could stack upon his sleeping ...

Uh-oh, Cheerios—looks like the cereal brand just made a huge mistake in the omnipresent world of social media. Upon the passing of famed icon Prince on Wednesday, Cheerios sent out a tweet from their ...

In what may be the sweetest challenge of all time, dads are competing on social media to see how many cheerios they can stack on their sleeping babies’ heads. The challenge, coined the ...