While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let’s make sense of the hype and distill fact from fiction. The Fast Company Executive Board is a private, ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...