‘Can you guarantee the environment into which you're recovering is clean? That's a really hard problem to solve. Most of the customers that I've talked with about this say they tried building ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...

Think back to before AI dominated adtech headlines, and clean rooms were all the hype. They promised to solve issues such as siloed data, eroding identifiable signals, and increasingly strict privacy ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...