The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Paul Cowan is a psychotherapist and relationship specialist who led advertising agencies. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. In his new book, ...

Whether you're on the agency side or the client side, a strong relationship with great communication and established expectations is essential for maximizing the chance of a successful and meaningful ...

Establishing clear expectations from the outset and consistently delivering superior products and services fosters trust and reliability. Prioritize providing value to clients instead of focusing ...

I have spent the past decade in a client-facing role in financial services and have developed a deep understanding of not only why it's important to build a strong relationship with your clients, but ...

In today’s competitive market, retaining clients is just as important, if not more so, than acquiring new ones. Reducing churn—clients leaving your business—requires a strategic approach centered ...

In the realm of data modeling, many-to-many relationships are often considered an "odd duck." Unlike one-to-one or one-to-many relationships, which can be directly implemented in physical database ...