We all know that "client relationship is at the heart of our business success," that "what the potential client buys is us" or that "it's not B2B (business-to-business), nor B2C (business-to-consumer) ...

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In an age where e-commerce and digitization have disrupted traditional retail models, the jewelry consignment business continues to thrive on the timeless values of trust and relationships. Successful ...

Interviews can serve as powerful tools for connecting with potential clients in business development . This approach involves inviting ideal client prospects onto a show or podcast, focusing primarily ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...