Do ads from perfume brands have to be sexual in nature? Can they be creative, without being vulgar? Mostly, is all the science behind pheromones, reason enough to let a marketer pass the smell test?

The perfume swallows up the reality of the ad, sending the sky into time-lapse photography. Like a ship in a bottle, Depp’s whole world is drawn into a vial of Sauvage.

It's a feeling Spike Jones takes to a whole new level in the short film he recently directed for KENZO World perfume. The ad stars The Leftovers ' Margaret Qualley, who has moves we didn't even ...

Cologne Advertising Strategies. If only it took just one whiff to bring men flocking to store shelves to buy your company's cologne. But with so many types of cologne available, the actual scent ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers ...

So how did Trump repay Jill Biden’s kindness? By featuring her in an ad for his new Trump-brand fragrances without her consent. He announced his perfume and cologne line with a Truth Social post ...