This effect is called color constancy. This memory color effect also explains why you tend to "see" color in the dark even though there is no light stimulation: It is likely that your brain is ...

How do we achieve color constancy despite changes in the wavelength content of daylight? How do we recognize objects from different viewpoints? And how do we know the sizes of those objects? The ...

But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors. Moffit and Brown do a great job of explaining the phenomenon ...