Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

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Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...

Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.

Many small businesses assume their customer bases are too small to merit loyalty programs-a misconception that data now proves costly. BOULDER, COLORADO / ACCESS Newswire / December 11, 2025 / New res ...

DUBLIN--(BUSINESS WIRE)--The "Saudi Arabia Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...