Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Mark Karasek, executive vice president of engineering and chief technology officer of The Chamberlain Group, teaches students the fundamentals of changing processes within organizations. When an ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

A popular saying holds that "the difference between theory and practice is that in theory there is no difference." This witticism is especially relevant to management theory because many managers ...