I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's ...

Chelle Neff is the founder of Urban Betty and has been a leader in creating innovative practices in the salon industry since 2005. In highly competitive industries such as salons, delivering ...

I’ve been running my business, PostcardMania, for over 27 years, and I have contacts in my database that are just as old. Keeping those “old” leads in my sales funnel is one of the key reasons I’ve ...

Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real ...