Curata finds that "enlightened" marketers use a content marketing mix that consists of 25% curated content in addition to content they themselves create (65%) and content they syndicate (10%). Content ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

How do companies figure out the proper level of promotion across their content marketing mix? When determining how promotional marketing content should be, consider three principles: The channel The ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Estée Lauder, the US-based cosmetics, skincare, and makeup company, has successfully retooled its approach to marketing mix modeling (MMM) so it captures the impact of influencer content. “Marketing ...