At the end of the day, website traffic is primarily a vanity metric. While I suppose you could say that higher traffic numbers are indicative of successful awareness-building initiatives and external ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

STOCKHOLM, March 26, 2024 /PRNewswire/ -- Today, Funnel launched its new visualization feature, Funnel Dashboards, enabling marketers to find deviations and patterns in their data much more ...

If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention ...