Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

In my mind, there are two brands operating at the top of the ebike game: VanMoof and Cowboy. I’m a big fan of both, but, with the Cowboy 4, the company may have just edged ahead. Recently, I had the ...

Belgian ebike maker Cowboy has bagged €5mn as it looks to achieve full-year profitability next year — and not suffer the same fate as VanMoof. The funding round was led by Cypress Capital, a Hong Kong ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Cowboy 2 and 3 e-bikes will automatically alert emergency contacts with the rider’s exact location Cowboy 2 and 3 e-bikes will automatically alert emergency contacts with the rider’s exact location is ...

The Cowboy 4 ebike is slim, light, simple and tech-forward. It's also tough to tell it's an ebike. Lightweight, single-speed, flat-handlebar, stripped-down bicycles have become a fixture in many urban ...

Cowboy is bringing crash detection smarts to its e-bikes by the end of this month. It has been beta testing the feature with a thousand users, but it’ll soon be available for free to all Cowboy 2 and ...

Cowboy is rolling out a new repairs and service program designed to give its e-bike riders more ways to keep their wheels on the road. The new service option is more reassurance to European Cowboy ...