New approach focuses on fixing the operational and technology failures that cause customer dissatisfaction You don’t ...

User experience is changing as AI improves design and research, leading to smoother, more engaging interactions that create trust and connection. Both user experience (UX) and artificial intelligence ...

Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

Today, businesses are creating better user experiences by integrating AI technologies into their UX design. This often leads to higher customer satisfaction and competitive advantage in the market.

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...