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Customer feedback arrives through dozens of channels: support tickets, chat transcripts, survey responses, social media ...

Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for ...

Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s ...

We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience as possible.

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...

It’s vital your content marketing reaches the right people at the right time to ensure success. Greg Aris, director at Smarts Illuminate, reveals how to make content part of your customer journey ...

The purpose of the Almanack was not only to enlighten its readers (and enrich their souls), but also to promote Franklin’s growing print business – and thus, content marketing was born. Fast forward ...