Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...

Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

In today’s hypercompetitive world, brand perception for tech companies can make or break the market. It’s the sum of our feelings, attitudes, and experiences with a product or service, and when ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...