How do you "delight" a customer, though? More and more, the old adage of "customer satisfaction" is going away, as satisfaction is merely meeting expectations and no longer good enough; the new ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

The physical environment of your company can have a substantial impact on the way your customers or clients feel about your business. This can have a positive or negative reflection on perception and ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...

Opinions expressed by Entrepreneur contributors are their own. Without a solid base of happy customers, even the greatest of business ideas is simply that: an idea. The most successful companies are ...

Do customers truly judge a restaurant more by its tables than its menu? Restaurant owners may be surprised to hear how people perceive cleanliness when they go out to eat. Many factors contribute to ...