From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...
The most kawaii character has been confirmed according to the results of a new official survey, and it isn't Hello Kitty or any of her adorable Sanrio friends. Per PR Times, Japanese company Furyu ...
Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...
Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...
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While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...